Explore a thought-provoking TEDMED conference talk on achieving more affordable medical innovation. Delve into the complex, persistent challenges in health and medicine that impact millions of lives and affect America's well-being. Examine the interlocking social, economic, and psychological factors contributing to these issues, and discover how they extend beyond simple medical or scientific triggers. Learn about TEDMED's Great Challenges Program and its mission to provide an unbiased, multidisciplinary perspective on these problems. Investigate topics such as the true cost of innovation, collaborative processes, seed acceleration of startups, crowdsourcing, gamification, technology in clinical practice, consumer sovereignty, patient engagement, personalized medicine, and the state of electronic medical records. Gain insights into innovative approaches for addressing healthcare challenges and fostering more affordable medical advancements.