Explore the complex landscape of medical innovation and FDA guidelines for mobile health apps in this TEDMED Great Challenges talk. Gain insights from industry experts on topics such as healthcare innovation challenges, global impact, public health vs. mobile health, HIPAA compliance, and the role of tech giants like Apple and Google. Delve into discussions on payment models, enterprise solutions, feedback loops, and patient engagement. Examine the implications of the Software Act and its potential impact on the future of healthcare technology. Understand the multifaceted perspectives surrounding these issues and their significance in shaping the future of medical innovation and mobile health applications.