Explore the complex relationship between society and Big Tech in this thought-provoking panel discussion from the World Science Festival. Delve into crucial topics such as mass behavior modification, social media algorithms, data privacy, and the ethical implications of AI. Learn from experts as they examine the unintended consequences of rapid technological advancement, including social media addiction, the spread of misinformation, and the potential manipulation of user behavior. Gain insights into the challenges of balancing technological progress with personal privacy and societal well-being. Discover potential solutions for creating a more responsible and ethical future for AI and social media, and understand how individuals can protect themselves in an increasingly digital world.