Explore the intricacies of search engine deoptimization techniques employed by Gootloader in this 54-minute conference talk from BSidesLV 2021. Delve into the obstacles researchers face, the preparation involving compromised Wordpress sites, and the malicious SEO tactics behind the scenes. Examine the search landing page swap, payload filename matching, target machine profiling, and the second stage Javascript installer. Investigate process hollowing, server infrastructure, and the implications for web users. Conclude by understanding why Gootloader's activities are ultimately Google's responsibility to address.