Discover effective strategies for developing a security awareness program that truly resonates with your organization in this 50-minute conference talk from the 44CON Information Security Conference. Explore innovative approaches to awareness training that go beyond traditional slide decks, leveraging the art of influence and social engineering principles to create positive change. Learn about the three types of communication styles, kinesthetic phrases, and the importance of "patching your people." Gain insights into why conventional methods may fall short and how to implement a program that actually works. Delve into the "secret sauce" of successful awareness initiatives and understand why presentation is crucial for driving home security concepts.