Explore the critical intersection of ethics and artificial intelligence in this thought-provoking conference talk by Kay Firth-Butterfield, Head of AI and Machine Learning at the World Economic Forum. Delve into the potential challenges AI and machine learning pose to societies and economies, while discovering guidelines for creating beneficial smart software. Learn about agile governance, ethical standards, and the importance of values in AI development. Gain insights into unlocking public sector AI, protecting children from AI-enabled toys, and initiatives like the Global AI Council. Understand how the World Economic Forum is working to ensure AI and machine learning serve the entire world, including efforts to support women in Africa through drone technology. Discover the balance between harnessing AI's unprecedented potential and addressing its societal implications in this comprehensive overview of building ethical AI.