Explore the overlooked threats deepfakes pose to businesses and global markets in this 30-minute RSA Conference talk. Delve into the advancements in AI-generated media, examining their potential impact beyond elections and personal security. Analyze the risks to corporate entities and financial systems, and discover essential defense strategies companies must consider. Gain insights into deepfake technology, its inner workings, and real-world examples like the Tesla Model Q incident. Learn about the challenges of disinformation, methods for detecting deepfakes, and potential solutions. Conclude with a call to action, equipping yourself with knowledge to protect your organization in an era of increasingly convincing artificial media.