Explore the profound impact of storytelling on personal lives, businesses, and brands in this 19-minute TEDx talk by Farahnaz Alizadeh at the University of Isfahan. Discover how stories shape industries, sciences, culture, art, and politics, making them attractive and influential. Learn about the various factors that contribute to effective storytelling, including body language, expression techniques, and the storyteller's mindset. Gain insights from Alizadeh's experience running a storytelling institute and implementing a storytelling business model since 1993. Understand how her organization, operating as the "land of ancient stories," has trained hundreds of storytellers and successfully sells stories in a competitive market.