Explore the fascinating world of memory in this 23-minute TED talk by neuroscientist Lisa Genova. Discover why common memory lapses like misplacing items or forgetting names are perfectly normal. Learn about different types of memory failures and gain reassurance about the brain's natural forgetting processes. Delve into the conversation with TED science curator David Biello, where Genova distinguishes between everyday forgetfulness and potential Alzheimer's symptoms, dispels myths about brain capacity, and offers practical advice for maintaining a healthy brain and sharp memory. Gain valuable insights into how memory functions, the reasons behind forgetting, and effective strategies to boost cognitive health.