Explore the concept of democratizing UX research in this 59-minute ACM CHI 2022 Bloomberg Invited Talk. Discover how involving all product development actors in the research process can address common challenges such as creating personas without customer input, developing unvalidated concepts, and shipping products without usability testing. Learn about the shift from passive receivers of research findings to active participants in elicitation through apprenticeship, partnership, and education in research methods. Hear from panelists, including members of the campaign team and product managers, as they share their experiences, lessons learned, and the impact on product development outcomes at Bloomberg. Gain insights into how this democratic approach to UX research can unleash a new wave of valid customer insights and improve product development processes.