Explore effective strategies for creating impactful metrics and influencing decision-makers in this insightful 52-minute conference talk from BSidesLV 2017. Delve into the challenges of data analysis, learn how to avoid common pitfalls, and discover techniques for developing actionable insights. Examine the importance of aligning metrics with processes, verifying data integrity, and presenting information effectively. Through a comprehensive case study and practical tips, gain valuable knowledge on leveraging device-level data, addressing existential doubts, and mastering the art of data analysis to drive meaningful improvements in your organization.