Explore the evolving landscape of museums in this TEDxLinz talk by Florian Pollack, leader of communications and marketing at Vienna's Museum of Art History. Delve into the reasons behind museum visits and discover how these venerable institutions are embracing democracy. Learn about the impact of technology on accessing art globally and gain insights into the future of museums. Examine the historical context of museums, including the Metropolitan Museum, and understand the shifts in public expectations. Investigate the role of cultural and religious iconography, as well as the barriers faced by museums. Gain perspective on how technology is reshaping the museum experience and bridging cultural divides.