Explore the powerful and potentially manipulative nature of communication in this 19-minute TEDx talk by Dr. Christopher Cummings. Uncover the strategic use of voice and body language to influence decision-making, particularly in the medical industry. Learn how communication can be wielded as both a benevolent and malicious tool, and gain insights into the coercive techniques often employed. Discover the critical role of communication in shaping choices and understand how to recognize and navigate these persuasive strategies in various contexts.