Explore the groundbreaking concept of "narrative economics" in this thought-provoking book talk featuring Nobel Prize-winning economist Robert J. Shiller. Delve into how viral stories and popular narratives can significantly influence economic behavior, market trends, and major financial events. Discover Shiller's innovative approach to understanding economic change through historical examples and data analysis. Learn about the power of storytelling in shaping economic confidence, panic, housing booms, and emerging technologies like Bitcoin. Gain insights into how studying these narratives can improve predictions and preparations for financial crises, recessions, and other economic challenges. Examine the interplay between digital media, social networks, and the spread of economic ideas. Consider the moral implications of narrative economics and its potential impact on inclusive capitalism. Reflect on the role of marketing, generational perspectives, and the importance of critically analyzing the sources of economic stories. Read more