Explore the strategic approach to scaling for global growth using modern cloud technologies in this 48-minute conference talk from GOTO EDA Day 2024. Dive into the concept of the value flywheel and learn how to build a platform from your business using serverless architecture. Discover how G-P leverages Global Growth Technology to facilitate compliant global expansion. Gain insights on implementing a well-architected, serverless-first platform driven by business needs and corporate goals. Follow along as the speaker covers topics such as strategy, proof points, platform engineering, product development, and key learnings. Understand the importance of management and governance in assembling an opinionated serverless platform. Benefit from practical examples and recommendations for further reading on value flywheel effect, software architecture, domain-driven design, and team topologies.