Explore a comprehensive conference talk that delves into the integration of Product Thinking and Spotify's Backstage for building Nationale Nederlanden's Internal Development Platform (IDP). Learn how product thinking tools like user empathy, feedback loops, and iterative development were applied to create a cohesive ecosystem for over 2,000 engineers. Discover practical applications such as service blueprinting and team assembly, followed by an in-depth look at Backstage implementation, including tech assessment, software catalog modeling, and leveraging a lightweight data lake. Gain insights into enhancing development practices through user-centered approaches and unlocking potential for engineering teams. The presentation covers key stories, recipes for success, and concludes with valuable takeaways for implementing similar strategies in your organization.